Sugarluxe in Home of Pop Star Celebrity Miley Cyrus | InStyle Magazine

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Message 1: Karen Scott

“Is Fabulous in the dressing room of Miley Cyrus? It’s in her house. Have you seen InStyle Magazine? Why don’t you tell me this stuff? I had to find out from someone who came and asked me. I’m your best friend – I’m supposed to know these things. Call me back.  Nevermind, you won’t even get this message…”

Thank God Karen and I have been best friends for 10+ years and she forgives me for my failure to give her information first before it becomes public knowledge.

Not to mention, I rarely listen to voicemail messages (that’s just one of those things my friends, business colleagues, interns, other artists and my own family) have come to accept about me. I NO likey the phone.

But here’s the truth about magazine and celebrity stuff…

Sure, I usually know about magazine coverage, with big national publications like InStyle, they typically put an issue to bed many months before it hits the stands. But check this out — the ONE time I talked about Sugarluxe being in a certain magazine…it didn’t happen. The ONE freakin’ time.

So, my rule of thumb since that incident is this — mum’s the word.

What works about this approach is:

• I love to surprise others.
• There’s so much fun in your friends and fans discovering it for themselves and messaging you to let you know all about it.
• Little doers are better than big talkers.

Here’s my other guideline:

Celebrities do not make Sugarluxe, however, Sugarluxe does make art for celebrities.

What do I mean?

Let’s take Britney Spears, Lindsay Lohan, and Tom Cruise for starters. If you’ve completely associated your brand or business with a certain celebrity and they turn out to be a complete nutbag (which seems to be a matter of when and not if) what does that do to what you’ve created? Where do you go from there?

I’m not really into tying my name to somebody else who I can’t control.

Unless:

I really like them and they’ve been a good friend to me (John Corbett)

They are sexy, dirty hot (Tommy Lee)

I think they’re the sweetest mega-rich couple I’ve ever met (Gregg & Jeff Foxworthy)

Or, I meet Oprah. Which I haven’t. But I will. Soon.

So – yes, it’s super cool to see my work hanging in the spot Miley Cyrus calls “one of her favorite rooms in the house”. And, I have four nieces under the age of 11 – so I admit that I’ve watched my share of Hannah Montana episodes (and really liked them).

But to me, I get far more pumped about someone who writes me a special note saying that they love my work, or they send me a picture of a Sugarluxe piece that they bought, or they tell me that I’ve inspired them in some way.

It may not seem like much compared to all the fancy famous stuff, but that’s what means the most to me!

If you’d like to order an Artist’s Proof piece just like this original painting, you can find it here – Sugarluxe Fabulous Art.

Brand Licensing & The Magical Mailbox Money Maker

Donald Trump does it, P Diddy did it, even midwestern textile designer – Amy Butler – is doing it and it all begins behind closed doors.

It’s called: THE LICENSING DEAL…

Why do BIG designers and FAMOUS celebrities put their names on manufacturers products created for major retailers?

In short — there is only one true answer — SMART MONEY!

When other people pshaw Vera Wang for creating Simply Vera for Kohls, Cindy Crawford Home for Rooms to Go, or Martha Stewart at Michaels (AND Macy’s)…I just watch and learn.

If you don’t like the mall, detest discount stores or believe boutiques are the ONLY place to buy all your heart desires…well, then, okay?!

Sugarluxe accessories are available in hundreds of boutiques around the world. We’ve hand-selected each store and truly admire the proprietors of these establishments -

A few of my all-time favorites that we’ve been with since they first opened their doors are:

• Soigne Boutique in Central Austin
• Patricia Junes Boutique on Melrose in Los Angeles
• Ginger & Koi Boutique in Kailua Kona, Hawaii
• So Absolutely Fabulous in Temecula, Californa
• Sassi Sam in New South Wales, Australia

And I typically offer exclusives, so that these small business owners can trust that I won’t go down the street to their competition. With that kind of business philosophy, it’s probably apparent that boutiques will never be my bread and butter. I just really love working with other women who also work very hard to run a business of their own.

So, yes – I shop at these places whenever I can. But I love Bed, Bath & Beyond and Target, too.

Those who have a lot of money but are wise about spending it, or for those whose financial cup does not yet runneth over…big brand names today are but a chain store away. And I for one – am so glad for that.

Starting a business really forced me to be more frugal than I had ever been in my life. I was raised to love a good bargain, but it wasn’t until I became a true bootstrap entrepreneur that I understood what it meant to really NEED to find a good deal.

From the outside looking in…it would be easy to say that I’m cheap (not in a hookerish way) just thrifty. But really, when you’re here on the inside, you understand that it’s all very strategic.

In the same way that I want my hard-earned dollars to go as far as possible, I have the same desires for my work. And…watching…as I do, the business people I want to emulate, it was clear to me from the outset that LICENSING would be a significant way to achieve that.

Here’s why:

My whole life, my dad instilled in me the MAGIC of MAILBOX MONEY. He would always talk to me about what investors call – PASSIVE INCOME. In other words, do the work, sell the rights and get royalties. Checks coming every month in the mail for the work you did – once.

He instilled in me a deep desire for this type of financial freedom.

That’s not typically how an artist thinks, yet an artist who aspires to make art their business, could learn a lot from my dad.

But that makes it sound so easy, huh? Want mailbox money? Do a licensing deal.

Sure, in theory, it’s very simple. But how do you get there? How do you create a name, brand, design or invention that someone else wants to pay you to license? That’s the very, very – did I say very? Tricky Part.

Now, let’s go back to my friends Vera, Cindy and Martha.

They are incredibly savvy business women and one of the ways they’ve amassed a fortune is, of course, first being at the top of their game. But to build an empire? They would all agree with me – licensing is the key!

I will always love, shop for, and even create one of a kind, unique items that you can’t find anywhere else…but those are splurges. And my suspicion has always been that other people feel that way, too.

Partnering with small shops, creating original paintings, designing custom surfboards (oh yes, wait until you see) and hand-made items will be the work I live for. But it takes more than that. Getting your work into Big Box Retail is like getting drafted into the NFL. It’s a major deal.

And – it’s not because I want to be famous, not because I have to be rich – but only because I want to live a life I enjoy, connect with people through my work, and run my own company because I don’t like anyone else to be the boss of me.

My desires have always been THAT crystal clear – how I was going to get there and what I would have to do to attain those goals is a story that unfolds every single day.

Sure – there are plenty of books, trade shows and websites that will teach you the tradional path by which to try to break into this business.

But I find it rather difficult to compete with Disney. And I am far from a traditionalist. Or remotely conventional. Or by the book. Ever.

Guess my point is…you can be independent, you can do this without high-priced lawyers and lots of money, even successfully promote yourself without an agent or a manager (*hint* TalentDatabase is the BEST place to start!)…but you can’t do it without being SMART, RELENTLESS and DETERMINED.

Two weeks ago (that’s why I’ve been MIA) we finally launched our fifth major licensing deal…and the biggest one to date for Sugarluxe!

Placing over 10,000 new Sugarluxe items in 1000+ new stores, I couldn’t be more excited. And my parents were so proud when they called me from the art section of the biggest home decor retailer in the nation. Moreso than if I would have sold one painting for $500 grand – they love seeing Sugarluxe on the shelves.

The BEST part is, I did this whole deal from the comfy convenience of my fabulous studio. Want to know how? Stay tuned and SUBSCRIBE NOW!