Donald Trump does it, P Diddy did it, even midwestern textile designer - Amy Butler - is doing it and it all begins behind closed doors.

It’s called: THE LICENSING DEAL…

Why do BIG designers and FAMOUS celebrities put their names on manufacturers products created for major retailers?

In short — there is only one true answer — SMART MONEY!

When other people pshaw Vera Wang for creating Simply Vera for Kohls, Cindy Crawford Home for Rooms to Go, or Martha Stewart at Michaels (AND Macy’s)…I just watch and learn.

If you don’t like the mall, detest discount stores or believe boutiques are the ONLY place to buy all your heart desires…well, then, okay?!

Sugarluxe accessories are available in hundreds of boutiques around the world. We’ve hand-selected each store and truly admire the proprietors of these establishments -

A few of my all-time favorites that we’ve been with since they first opened their doors are:

• Soigne Boutique in Central Austin
• Patricia Junes Boutique on Melrose in Los Angeles
• Ginger & Koi Boutique in Kailua Kona, Hawaii
• So Absolutely Fabulous in Temecula, Californa
• Sassi Sam in New South Wales, Australia

And I typically offer exclusives, so that these small business owners can trust that I won’t go down the street to their competition. With that kind of business philosophy, it’s probably apparent that boutiques will never be my bread and butter. I just really love working with other women who also work very hard to run a business of their own.

So, yes - I shop at these places whenever I can. But I love Bed, Bath & Beyond and Target, too.

Those who have a lot of money but are wise about spending it, or for those whose financial cup does not yet runneth over…big brand names today are but a chain store away. And I for one - am so glad for that.

Starting a business really forced me to be more frugal than I had ever been in my life. I was raised to love a good bargain, but it wasn’t until I became a true bootstrap entrepreneur that I understood what it meant to really NEED to find a good deal.

From the outside looking in…it would be easy to say that I’m cheap (not in a hookerish way) just thrifty. But really, when you’re here on the inside, you understand that it’s all very strategic.

In the same way that I want my hard-earned dollars to go as far as possible, I have the same desires for my work. And…watching…as I do, the business people I want to emulate, it was clear to me from the outset that LICENSING would be a significant way to achieve that.

Here’s why:

My whole life, my dad instilled in me the MAGIC of MAILBOX MONEY. He would always talk to me about what investors call - PASSIVE INCOME. In other words, do the work, sell the rights and get royalties. Checks coming every month in the mail for the work you did - once.

He instilled in me a deep desire for this type of financial freedom.

That’s not typically how an artist thinks, yet an artist who aspires to make art their business, could learn a lot from my dad.

But that makes it sound so easy, huh? Want mailbox money? Do a licensing deal.

Sure, in theory, it’s very simple. But how do you get there? How do you create a name, brand, design or invention that someone else wants to pay you to license? That’s the very, very - did I say very? Tricky Part.

Now, let’s go back to my friends Vera, Cindy and Martha.

They are incredibly savvy business women and one of the ways they’ve amassed a fortune is, of course, first being at the top of their game. But to build an empire? They would all agree with me - licensing is the key!

I will always love, shop for, and even create one of a kind, unique items that you can’t find anywhere else…but those are splurges. And my suspicion has always been that other people feel that way, too.

Partnering with small shops, creating original paintings, designing custom surfboards (oh yes, wait until you see) and hand-made items will be the work I live for. But it takes more than that. Getting your work into Big Box Retail is like getting drafted into the NFL. It’s a major deal.

And - it’s not because I want to be famous, not because I have to be rich - but only because I want to live a life I enjoy, connect with people through my work, and run my own company because I don’t like anyone else to be the boss of me.

My desires have always been THAT crystal clear - how I was going to get there and what I would have to do to attain those goals is a story that unfolds every single day.

Sure - there are plenty of books, trade shows and websites that will teach you the tradional path by which to try to break into this business.

But I find it rather difficult to compete with Disney. And I am far from a traditionalist. Or remotely conventional. Or by the book. Ever.

Guess my point is…you can be independent, you can do this without high-priced lawyers and lots of money, even successfully promote yourself without an agent or a manager (*hint* TalentDatabase is the BEST place to start!)…but you can’t do it without being SMART, RELENTLESS and DETERMINED.

Two weeks ago (that’s why I’ve been MIA) we finally launched our fifth major licensing deal…and the biggest one to date for Sugarluxe!

Placing over 10,000 new Sugarluxe items in 1000+ new stores, I couldn’t be more excited. And my parents were so proud when they called me from the art section of the biggest home decor retailer in the nation. Moreso than if I would have sold one painting for $500 grand - they love seeing Sugarluxe on the shelves.

The BEST part is, I did this whole deal from the comfy convenience of my fabulous studio. Want to know how? Stay tuned and SUBSCRIBE NOW!

Popularity: 11%

A business mind and a bleeding heart are often an incompatible mix…

But I should back up.

Don’t we just EAT UP the idea of an overnight success story?

Like the 2 a.m. infomercials - Lose weight without any effort whatsoever, enjoy extreme wealth working just 5 hours a week, and get smoother, wrinkle-free skin with this amazing wonder cream.

Who doesn’t want the quick fix? Yet, true success in, well, pretty much everything…doesn’t happen overnight. For artists, if it happens at all, it’s usually after we’re dead.

So, for those who hope that fortune will fall in your lap - then by all means, click here.

Know better? Then keep reading.

• By nature, I was born a bleeding heart. It’s a fact - and it’s a double-edge sword when it comes to business.
• I hate to say NO to anyone - because I am wired to want to help others…and also because (see #1).

When I decided to launch Sugarluxe…I left everything behind.  Full-on risk, no side jobs, no income, no safety net.  I cashed out my tiny 401K and I was determined to build a brand name.  I didn’t freelance or take any pick up work that might have made it easier, but would ultimately, distract me from my end goal.

I don’t believe in Get Rich Quick Schemes. So, to be successful, I have to make sure that my business sensibilities prevail, or at least work hand in hand with my bleeding heart.

I understand people want something custom for their business, new website, boutique, blog, product packaging, myspace page, their new line of greeting cards, their new line of panties, their non-profit, their church group, their brochures, their banners, headers, t-shirts, and…oh my gosh - I am out of breath!

I’m not complaining or taking any of the recognition for granted. 

One day I’ll spill the gory details of the significant losses in my life, until then just know that I am someone who gets that in an instant, your whole life can change. (Did you think for a moment that my happy, colorful artwork meant that I wasn’t a tortured soul?)

Frida knows - Art is suffering.

Sacrifice, living lean and forging ahead is what I’ve had to do.  Sure it’s been 3 super fast years since I started Sugarluxe…but I’ve been working a lifetime to get to this point.

Reminds me of one of my favorite stories…it’s about Picasso:

Picasso was sitting in a Paris café when an admirer approached and asked if he would do a quick sketch on a paper napkin. Picasso politely agreed, swiftly executed the work, and handed back the napkin — but not before asking for a rather significant amount of money.

The admirer was shocked: “How can you ask for so much? It only took you a minute to draw this!” “No”, Picasso replied, “It’s taken me my whole life”.

So, absolutely…I would love to help with your project, your new business venture or develop your brand of designer boxers!  My bleeding heart wants to do it all for free, but then my business mind reminds me…

And this is especially important for women to hear because we are usually the first to trivialize our talents:

Understand your unique value.  Maybe you’ve started your own company, you’ve climbed the corporate ladder or you’re a freelance designer, writer or consultant - when you work incredibly hard for what you’ve achieved, you not only deserve credit, but you deserve excellent compensation for what you have to offer. 

And those who complain of your confidence are surely the ones sitting back their entire lives, just waiting for the chance to get rich quick.

Popularity: 32%

Ya know what?  I never get tired of hearing stuff like this:

Your in store art signing was a huge success! Managers commented the event brought in new customers and that you were delightful.  We had a good Sugarluxe weekend in other stores across the nation…some stores just received their stock last week and it sold out over the weekend! – D.D. - Head Buyer, Z Gallerie Stores

And this recent picture of two Sugarluxe pieces in the display window at Z Gallerie?  Well, it really does bring a tear or two.  Sniff. Sniff.

The flip side of this AWESOME news is that people need more information.  We receive emails daily from customers who’ve discovered the Sugarluxe Brand in Z Gallerie stores and many are asking specific questions about the line.  

It’s here that I hope we can provide more assistance and answer some of your most Frequently Asked Questions:

Q.  What is a Giclee?

A giclee refers to both a category of collectible fine art and the process of reproduction. Utilizing the latest technology, with the guidance of meticulous printmaking standards, our artwork is reproduced to museum standards.  Although many people are throwing around the word giclee these days to represent any reproduction methodology…it doesn’t mean that every reproduction print is actually a fine art, archival giclee.  Numerous examples of true giclee prints can be found in museums throught the world including The Metropolitan Museum of Art in New York, the Los Angeles County Museum of Art, the San Francisco Museum of Art and the British Museum.

Q:  Why doesn’t Sugarluxe currently sell original works of art?

My original paintings are kept in a secret safe place – away from my studio.  Holding onto the originals and making reproduction prints available to customers is a winning combination for everyone.  Sugarluxe customers get a gorgeous, signed and numbered piece and it’s affordable too.  Plus, as an artist, it’s smart because keeping original artwork and selling Limited Editions can greatly increase the value of the artwork in the future.

Did you know that in 2002, a record was set for pop artist Roy Lichtenstein when his original work - Happy Tears (pictured above, left) sold for $7.1m at Christie’s in New York?  The 1964 work, depicting the artist’s trademark comic-book style, was bought by an anonymous bidder. It broke the record for a Lichtenstein that had been held until 2002 by his work, Kiss II (pictured above, right) - a piece purchased for $6m in 1990. Happy Tears was part of Christie’s sale of post-war and contemporary art.  BBC News

Q:  Why do the Z Gallerie stores carry such a limited selection and supply of Sugarluxe Fine Art Giclees?

Great question.  The truth is, I really don’t know why they maintain such a limited supply.  I think they should keep more in stock and they should buy a bunch at a time!  But they did purchase two main works with exclusive rights to distribute.  That means I can’t sell these pieces to any other major retailer…but we can sell them direct to you (particularly if your Z Gallerie location is sold out and hasn’t yet received new shipments.)

Q:  Why can’t I find the Sugarluxe pieces on the Z Gallerie website?

Recently, the head buyer at Z Gallerie informed me that they want and plan to post Sugarluxe artwork on their website, but they simply haven’t gotten to the site udpates yet.  I wasn’t given at ETA…but will come back here to post any new info.

 Q:  When will the Sugarluxe site begin to offer Giclees?

Very soon!  We’ve been working for about 4 months to complete a new, dedicated section on our website which features a variety of images, sizes and framing options for our customers.  We want to make sure that we make it as easy as possible to buy your art online and to allow you the most versatility in choosing your special Sugarluxe piece. 

Q:  What if I bought a canvas from Z Gallerie, but I didn’t get to come to one of your art signings, will you still sign my piece in person?

I will always sign your piece in person, if at all possible.  If we haven’t been to a store in your area, please comment below and list your name, city and specific location (some cities have more than one store).  Also, all of the associates I’ve met at Z Gallerie have been GREAT.  Let them know, too, so that the POWERS THAT BE over at the Z Gallerie headquarters can decide where they might book our next event.

Q:  Are you really rich now that you have products in all these big stores?

Licensing as a visual artist is tough business. I’ve experience bitter disappointments, so much so, that sometimes it seems unreal.  But I guess that’s what makes the small victories so much sweeter.

The Suits (as I like to call them) stand to make the most money off of any successful creative, aka The Talent.  The business is quite similar to that of the music industry.  Basically, the goal for both is to put out multiple best-selling hits. 

If you don’t do that consistently, no matter how great your first big chart-topper, your life in the limelight could very well go the way of Chumbawumba.  And who would want that?

Popularity: 43%

If you’ve ever contacted, applied, worked with or ordered from Sugarluxe, chances are - you’ve communicated with Lindsay. If you haven’t met her…please allow me to introduce you to someone who is wonderfully precious to me - Lindsay Robinson.

But first things first…whenever I have publicly spoken so highly of someone, I immediately invite poachers. I understand that. It’s really no different than the chance I take every time I share a new piece of art or a recent illustration. If I put it out there, it could be stolen. But I can’t spend my time worrying about the people who do that kind of thing. I want to share…my work, my passion and most of all, my appreciation for people I adore.

Lindsay is one of those people.

Graduating in May and wise beyond her 22 years, she is so smart, caring and devoted. Every day that she is at work, she is a burst of sunshine and add to that, she is never late, never gripes and comes in with a can-do attitude, I feel blessed that this wonderful human being is in my life.

Sure, I don’t sound like a normal boss. That’s probably because I’m not. I don’t subscribe to traditional bossery. I know that respecting your staff, welcoming their ideas, allowing them to fail and encouraging them to succeed creates loyalty and a cohesive team.

I can’t take credit for Lindsay being so ultimately fabulous…she is just that way. Her parents are as charming as any parents could ever be, her boyfriend, Andy (studying abroad in Barcelona right now) is a doll and her friends love her endlessly. She is just a gem, no doubt about it.

So is it all about luck of the draw?

Well, sorta.

But my guy friends say it this way: GAME RECOGNIZES GAME!

It’s true. Plus girls need to talk more about being tight and bringing ‘game’. So, I’m saying it here…in all my girly A-Game glory, that’s what it’s about.

I dread sounding preachy. I am not one to tell people how to do anything, really. That’s how it works in our studio anyway. It’s different on a blog because I can’t pack everyone into the studio to prove it. But mostly, I don’t tell — I just do. And it’s through my actions that I hope to inspire and attract like-minded people.

Might I possibly be too attached? Always.

But I have a long list of wonderful friends who started out working with or for me over the years. I spend more time at work than any other place in my life…so when someone is going to get that close and I get to choose, they have to be someone I will adore.

Lindsay: you are uniquely special to me. I’m so proud of you and everything you’ve learned. I couldn’t be happier than to start each day with your drive - a perfect match for my determination. It takes guts to step into the amount of responsibility you’ve taken on - but you’ve got what it takes. You will always succeed at whatever you set your mind to.

With Love & Octiwinkles,

C

Popularity: 44%

Chandra, it was wonderful to interview you – I really appreciate your candor and warmth. The whole time we were talking, I thought, I need to make this powerhouse of an entrepreneur my mentor. Cora Bullock - Editor - Alcalde Magazine

If you only knew what this interview meant to me. First, it was for my alma mater.

HOOK ‘EM HORNS!

Second, this magazine has a subscriber base that is HUGE (if you don’t already know this - the University of Texas has been one of the biggest schools in the country for decades, so it has produced a crapload of college grads since I graduated…uh, years ago.

The university has more than 450,000 living alumni - holy cow!

So, as you might imagine, Alcalde Magazine has plenty of amazing people they can profile. Clearly, with almost half a million people to choose from, I can’t get over that they wanted to do a feature story on me!

Let’s see, here’s another Longhorn Alum…

Okay, well everyone knows about his love for the Longhorns and anyone who lives within a 50 mile radius of Austin probably has a Matthew McConaughey story. But mine is really good…

So, Bob Michaels, back in the day, was in a band that used to bring out every former frat guy in town. That included Matt.

Like any local rock star girlfriend, you gain instant access to everything. Plus, let’s not forget, I was in all the movies made here at that time, so my popularity on the $45 day player circuit was hard to deny. True enough - there are a handful of shows that you can see me in for maybe .0126 seconds, a few, I even say a word or two. STARDOM can be such a rush.

Anyway, with my bit part movie career taking off and a kick ass guitar player by my side, we RULED.

It was my birthday - Summer of ‘96. We were celebrating at Shakespeare’s Pub with all the boys in the band when Matt comes in. He slides up next to me and I welcome him home. I ask him how he’s doing out in Hollywood and he mentions that he just wrapped on a new movie. He said that he was “stoked” about it - it was based on a John Grisham novel and he got to work with Ashley Judd (who is one of my all-time most favorite celebs ever). He tells me a bit about A Time to Kill…it premiers in a few days - and all I could think was…”Oh my GOD!!! You are about to become absolutely mega-famous!”

Pulling my friends in close, I’m like…”seriously, you guys…listen, his life is about to change!” My friend Mark Chandler says…”let’s get drinks and toast to that.” And Matt yells, “I’m buying!”

“Bartender - Shirley Temples for everyone!”

Applause, applause, clink, clink! Hurray! And then a really drunk guy comes up and slurs, “Dude - aren’t you the dude from Dazed and Confused?” I looked at Matt and said, “See? It’s just the beginning…”

Right now, if you are thinking…Oh hurl! She’s just calling him Matt to try and show she’s so freakin’ cool. And then I think, if that’s how you really feel, then wait until you read about my good friend, John. John Corbett. You know, Aidan from Sex in the City. Yeah, that’s right!

I guess a lot can happen in a decade…

I, obviously, chose another path. Acting, although I feel it in me bones (yes, I’m Irish), could not have been a viable career unless I made the full-on move to California. Alas, I decided to make pretty pictures for a living.

Racking my brain to give you an example of another Hollywood Longhorn, I can’t think of anyone else right now but Renee Zellweger. I don’t have a fun Renee story, so never mind her.

I decide to Google for famous longhorn alumni from the University of Texas.

And check this out!

Look what comes up FIRST - number 1 out of 7,390 results - Chandra Michaels! Chandra Michaels and Sugarluxe…No way - take that Renee!

Well, I’ve never won an Oscar and I’m far less squinty, but I am still gracing the pages of the same magazine that touts such all-star alum and that makes me really happy!

(more…)

Popularity: 61%

For three years, I’ve tried to figure out the key to keeping my manufacturing in-house, while somehow meeting the demands of retail accounts around the world who want everything FAST & AFFORDABLE. I don’t want to source overseas…but my supply & demand issues are overwhelming.

When I get bogged down trying to figure out what to do, I procrastinate. My mind starts drifting and I completely get off task.

Today is no different. My biggest urge to paint happens when I have to do something else entirely.

But it’s in that moment — I realize I am not the only one with a major supply and demand problem. We all have this issue in one way or another…

Like the endless supply of people demanding your time. Or, the constant demand to do more, but a lacking supply of appreciation when you do so.

If you really want to know a super easy secret for success — it’s very simple.

I’ve found that the words - I appreciate you - can make all the difference!

If someone takes the time to interview me for an article, blog on my work, or write something about Sugarluxe in their publication, I always try to write to them and tell them how much I appreciate it! I don’t expect this fabulous feedback, I don’t feel entitled to it and I don’t pay for it. I am just thankful when people discover what it is I am trying to do…and if they dig it, that’s the BEST!

These are some of my fun favorites! Check out these little lovelies:

The Makeup Divas

See Pretty Things

Wedding By Color

Indie Lust

iGO Women’s Accessories

and a NEW fav who named Sugarluxe as January’s ROCKSTAR of the MONTH:

The Notebook

Everyone likes knowing that their contributions matter…and I try to let people know how much they make a difference in my life. We often don’t think to do these really easy things because they weren’t ever done to or for us. Trust me, I know. I’ve worked a lot of thankless jobs.

But it has to start somewhere. It’s a global situation and we have a depleted supply of gratitude. Help me replenish it…

And by the way, when you do, please know this — “You are most definitely appreciated!”

Popularity: 46%

After selecting 64 stellar resumes to review [submissions without a cover letter were not considered] and holding two sets of group interviews, we finally decided on two sweet, very smart girlies for our Sugarluxe Spring Internship Program. They = Hurray!

Both just completed training and now work about 15-20 hours a week. Unpaid.

FREE LABOR? Maybe to some.

For me - the process of finding the perfect candidate is not unlike the glycolic peel I recently put myself through. At first you kind of dread it, you invariably find a few flakes along the way, but because you endured the procedure, in a matter of weeks it pays off…there’s a renewed youthfulness and everything feels FRESH again!

Plus — every intern I’ve had — ROCKS! Why? They:

1. are more open to change.
2. have no sense of entitlement.
3. bring great, new ideas.
4. are eager and enthusiastic (which makes my day so much better!)
5. show ambition, rather than drowning me in utter complacency.

But really caring about and developing a University Intern is a ton of work…if you’re like me and want to make a long lasting impact, it’s worth every minute.

Here’s the thing… (more…)

Popularity: 47%

I can’t believe it’s been less than 3 years since launching Sugarluxe from my small loft.

Having already outgrown two studios and earning my stripes as a real risk taker (trust me I have the entrepreneurial scar tissue to prove it) - I’ve arrived at a marker in my career that I’ve been dreaming about for years.

This particular dream started when I walked into Z Gallerie.

Over a decade ago, my mom discovered this great home decor store and thought it was the perfect place for me to find things for my first home. By nature, I tend to be pretty eclectic, so she knew I’d love it. The moment I walked in, it was more than love. I was overcome with a feeling, that to this day, I can hardly describe.

I muttered to my mom, “My stuff will be in this store someday.” After all - born July 22nd, I’m on the cusp of Cancer & Leo, which might explain why I thrive on the duality of business and art.

But the feeling, or vision, or whatever it was that day has remained crystal clear.

(more…)

Popularity: 100%

Come on in, pull up a chair and let’s chat…

You know those tasty little packets of turbinado crystals you stir into your morning coffee? THE LUXE FILES are like that.  A little less refined, with a lot more flavor.

Fact is, a blog was beckoning. Flaunting its potential for mass appeal and ability to instantly gratify, I begged the idea to leave me alone. After all, and perhaps surprising to some, I am a VERY private person.

I guess I’d always hoped that what I was showing was enough. The artwork, the press, the products all provide a glimpse into the making of America’s Sweet Art: the delicious imaginary land of Sugarluxe with its candy-coated shell.

But after so many MySpace messages and countless emails asking about what I do, I finally realized that people often want as much in the way of how and as they do about the who.

My boob flopping out on the red carpet would leave me feeling less exposed.

Talking about how or why I do the things I do?  Yeah, okay.  It’s just that it’s much easier to tell you my favorite color. Which is aqua if you’re asking. But it seems more is required.  WHY GOD? Whyyyyyyy?

FAIR WARNING: I’ve been told I’m a bit dramatic.

I’m not sure yet where this year will take me, but it’s the first time that I will actually talk about all of it. The good AND the bad. Completely raw. Full disclosure.

You are now granted total access. 

If you want all the goodies, please go subscribe today to receive our top secret info by email or by feed. 

Popularity: 49%