Girlfriend and Cleo Magazine | Editors Pick Favorite Pink Ribbon Gifts

It probably comes as no surprise - I love PINK.  Which is why I love spending time in my studio downtown.  It’s not covered in the color;  it’s just the right amount to make me feel good.  Let’s call it a daily dose of Pepto Bismol to soothe my creative soul. 

It’s so fun to watch people walk into the building where I lease my space and find their way through the maze of non-descript hallways.  Upon opening the door to the Sugarluxe Studio…even guys, mind you…seem as if they’ve been transported to Willy Wonka’s Chocolate Factory.  *Cue the lights and the chorus*

Well, substitute Interns for Oompa Loompas, sparkly gems instead of a chocolate river, and we don’t have lickable wallpaper (yet) but the studio is filled with tasty, sexy art – it’s definitely a decadent place packed with delicious artistic goodness.

But my appreciation for PINK has far more to do with the POWER of this color than it does with my own predeliction toward it.

For years, pink products have made their way into the marketplace every October in support of National Breast Cancer Awareness Month.  It’s amazing how many things are out there…pink, proud and hopefully, all doing their part to raise money for research and prevention.

From pink blenders and pink bread mixers, to pink curling irons and pink toolkits…for one month out of every year, we are bombarded with companies who manufacture Pink Ribbon Products.

This is something I’ve been doing at Sugarluxe since our inception.  And better yet, we don’t do it for one month.  We manufacture our Pink Ribbon Gift Items all year long. 

Preventing, educating and creating more awareness about breast cancer is part of my personal mission.  I might not be a big huge brand like Conair’s Personal Hair Care Products or Palmer’s with their ubiquitous Cocoa Butter Creme, but I am compelled to do whatever I can. Even if my contribution is small potatoes compared to these places…I’m in the fight to help battle this disease.

So, I’m pretty excited that Girlfriend Magazine (btw – they were the very first magazine to be printed on entirely recycled paper) and Cleo Magazine chose some of our Pink Ribbon items to feature as their favorite picks.  It let’s readers know that I, like so many other independent artists and designers, are also doing what we can to help fund and find a cure.  If we band together, we can make a difference.

If you want to create and sell Pink Ribbon products to help wage the war against Breast Cancer, let’s start with some Do’s & Don’ts to help you begin sharing knowledge and spreading hope…

DON’T

1. Don’t put a Pink Ribbon on your designs just to sell products.  Believe in the reason you’re doing this or just don’t do it.
2. Unless you are a big label or manufacturer and can sell tens of thousands of units, don’t source production.  You will likely not be able to move that much product and then you’ll be faced with discounting to offset costs, thereby diminishing any proceeds for the cause.
3. Don’t anticipate it will produce a revenue stream. Consider creating these items as part of your charity work.  Offering these goods should be a way for you to donate your time, effort and money to a cause you care about.
4. Don’t be vague about who you are contributing to. Penn sells Pink Tennis Balls and states that “15 cents of your purchase goes to a Breast Cancer Research Organization”.  That’s too unclear for customers.
5. Don’t make pink ribbon items if your products have chemicals or components proven to contribute to the disease.  Please just find a way to make safer products first.

DO:

1. Make sure to choose a specific organization for whom your contributions will benefit.  Susan G. Komen for the Cure is so large now that it’s hard to make a significant impact.  That’s why it’s good to consider other organizations too.  Like the National Breast Cancer Foundation.  They help pay for mammograms for women who cannot afford them and as the saying goes…an ounce of prevention is worth a pound of cure.
2. Decide what portion of the proceeds are going to go directly to the organization and clearly state that amount to customers.
3. Do your research.  Many organizations have local affiliates or chapters.  Big organizations even have trademark licensing requirements.  So, it’s best to start out at a local level to find out what is required of you before you start producing your own line of pink ribbon products.
4. If you sell your line wholesale, require those resellers to also contribute to a Breast Cancer non-profit organization of their choice. Because the net proceeds are decreased on wholesale orders, it’s important that both parties pitch in to make up the difference.
5. Be creative.  Do something special.  It’s not about taking a pink item and dubbing it a Pink Ribbon Product…develop something that is truly and specifically for the cause.  

A special note of THANKS goes out to Sam Winter of Sassi Sam in Australia whose hard work and savvy PR made it possible for the selection of Sugarluxe in these magazines.  Thank you Sam…you are such an amazing friend and smart business partner!!