Sugarluxe in the House with Miley Cyrus

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Message 1: Karen Scott

“Is Fabulous in the dressing room of Miley Cyrus? It’s in her house. Have you seen InStyle Magazine? Why don’t you tell me this stuff? I had to find out from someone who came and asked me. I’m your best friend - I’m supposed to know these things. Call me back. Nevermind, you won’t even get this message…”

Thank God Karen and I have been best friends for 10+ years and she forgives me for my failure to give her information first before it becomes public knowledge.

Not to mention, I rarely listen to voicemail messages (that’s just one of those things my friends, business colleagues, interns, other artists and my own family) have come to accept about me. I NO likey the phone.

But here’s the truth about magazine and celebrity stuff…

Sure, I usually know about magazine coverage, with big national publications like InStyle, they typically put an issue to bed many months before it hits the stands. But check this out — the ONE time I talked about Sugarluxe being in a certain magazine…it didn’t happen. The ONE freakin’ time.

So, my rule of thumb since that incident is this — mum’s the word.

What works about this approach is:

  • I love to surprise others.
  • There’s so much fun in your friends and fans discovering it for themselves and messaging you to let you know all about it.
  • Little doers are better than big talkers.

Here’s my other guideline:

Celebrities do not make Sugarluxe, however, Sugarluxe does make art for celebrities.

FABULOUS by Sugarluxe

What do I mean?

Let’s take Britney Spears, Paris Hilton, and Tom Cruise for starters. If you’ve completely associated your brand or business with a certain celebrity and they turn out to be a complete nutbag (which seems to be a matter of when and not if) what does that do to what you’ve created? Where do you go from there?

I’m not really into tying my name to somebody else who I can’t control.

So yeah, I mostly don’t talk about my celebrity encounters.

Unless:

I really like them and they’ve been a good friend to me (John Corbett)

They are sexy, dirty hot (Tommy Lee)

I think they’re the sweetest mega-rich couple I’ve ever met (Gregg & Jeff Foxworthy)

Or, I meet Oprah. Which I haven’t. But I will. Soon.

So - yes, it’s super cool to see my work hanging in the spot Miley Cyrus calls “one of her favorite rooms in the house”. And, I have four nieces under the age of 11 - so I admit that I’ve watched my share of Hannah Montana episodes (and secretly liked them).

But to me, I get far more pumped about someone who writes me a special note saying that they love my work, or they send me a picture of a Sugarluxe piece that they bought, or they tell me that I’ve inspired them in some way.

It may not seem like much compared to all the fancy famous stuff, but that’s what means the most to me!

Why do you think some people care so much about celebrity endorsements?

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