The BRAND NEW Sugarluxe Website is live, lookin’ good and I sure hope you LOVE it like we do!  If you’re on our private VIP list, you already know about the improved site.

If you stumbled onto Sugarluxe for the first time this past month, you already know about it too…and because we outperformed all forecasts for new traffic and direct sales, even in slumpy economic times, I think every single minute of the 784 hours to complete the migration is going to be totally worth it!

Few people know that our original site was all hand-coded.  We didn’t have a shopping cart platform and the site didn’t pull from any pre-fab templates.  That means every single page (over 900) had to be changed one at a time if we wanted to add a product or category, or make any updates to the navigation.  It was such a nightmare.

Not to mention, the back-end was totally chaotic.  In retrospect, I don’t know how we handled our volume of sales with such little automation.

But the idea of developing a new site right before the holidays was a nothing short of insane!  A week into the project (back in October), it looked practically impossible to go live by December.  For some ridiculous reason, my life is full of self-imposed deadlines that make me nutty.  I think I might work on doing that a little less in the New Year.

Yet, when it comes right down to it…the foundation of this company was built upon the importance of signature imagery and usability.  Whether we are talking about product development or a website overhaul - it can’t just look fantastic, it has to be functional.

It was time for an update.

Despite the intense amount of work, I am so, so happy that we are now on such a sophisticated, user-friendly software system.  It’s heavenly!

Here are some of the things that I am just so excited about:

1. We’ve built a back-end customer database so anyone can create a personal Gift Registry.
2. We finally have a site-wide search mechanism with thousands of programmed terms.
3. Our shipping is fully integrated, so you can log onto your Sugarluxe Account for tracking.
4. We’ve designed a breadcrumb trail in all categories for much easier navigation.
5. We now have the functionality for every customer to provide their opinion with Product Reviews.
6. Sugarluxe Partners can now log in to see their special pricing without waiting until checkout.
7. We now offer Sugarluxe Gift Certificates in multiple denominations for convenient gift giving options.
8. We’ve posted new product lines including the SMART Collection Cufflinks and Collectible Paper Prints.
9. The entire Sugarluxe Website loads much more quickly…saving you time when shopping.
10. Specials are so much easier to update, so we will be offering many more deals to our VIPs!

Today, it’s pretty easy for someone who wants to launch an online store to start within a matter of days.  Technology has come a long way.  With portable shopping widgets, blog plugins, sites like Poketo, Etsy, Zazzle, and more…anyone can sell their stuff online.  But even with progress and all these portals, I still believe that if you want to create a real brand…you SHOULD build your own retail website (at least in addition to your pages on the crowdsourced sites).

My vision has always been to compete with some of the biggest shopping sites online.  Not in terms of sales (although that wouldn’t suck). I’m not aiming to be the size of Nordstrom or Neiman Marcus, but that doesn’t mean I won’t try really hard to emulate the experience.

Like most of the undertakings at Sugarluxe, this was no easy task.  But I hope you find that as we continue to grow, we make every single improvement with you in mind.

I feel pretty good about all of the enhanced features, the project was certainly a good investment.  But the best part is - I’m actually now a firm believer that if you build it - they will come!

What is your favorite part?  Have you explored the new site?  Have you left a review?  It would be great to get your feedback…

Don’t you love cool little cufflinks? I think they’re totally sexy and for something so small, they sure can make a big statement. Huge compliments to avid cufflink collectors.  I really like accessories that provide a little insight into an individual’s personality. 

Cufflinks do that. 

So, I’ve been trying my hand at making cufflinks for almost a year and a half. In fact, I have cufflink prototypes (hundreds of pairs) strewn about the studio and stashed in drawers.  Part of the fun for my friends to come into the studio is trying to get a sneak peek at the multiple experiments I have going on at any given time…

In today’s world of manufacturing and overseas sourcing, it’s rare that a company will manufacturer and sell their own products.  It’s cost prohibitive and for the most part, I don’t know if people even care anymore about where something is made.

But I do.

I find satisfaction in doing both manufacturing and distribution. I can have control over quality and I get the opportunity to connect directly to customers.  I think that’s the best of both worlds.  But maybe that’s just me.

I enjoy taking ideas and turning them into something tangible.  I like developing the prototypes, working with so many materials, and figuring out how to perfect a process.  Art to me is more than painting or illustrating…it’s about creating something out of nothing.

But guess what?

Read the rest of this entry »

If I had started a blog prior to completing the Sugarluxe Room (504) for the Hotel Des Arts…I can only imagine what I might have written during the process.  It was exhilarating, grueling, exhausting, freezing. And toward the end of the project, it was sort of a blur. 

On the second to last day, I do remember calling Patty Williams, my lifesaver holding down the fort (studio) back home. I was teary-eyed, tired and sore. Patty is not only incredibly smart and sweet, she happens to have a Masters Degree in Social Work, which comes in handy when you’re feeling blue.  How lucky am I that this is the second time I’d hired Patty.  First in my former life at a corporation and then later into my own company.  Patty is amazing and I love her.

And even when I was 1,000 miles away, she was and is always there for me. It was one of the coldest winters in San Francisco. More importantly, I received a phone call from my folks in the middle of the project to tell me that my dear 20 year old cousin, Elliot Arnold, passed away in his sleep - no one knew why.  I was beyond devastated and during the last days of painting, I was in a daze from the unbelievable news. I could barely hold my paintbrush…my hand would shake and my fingers were numb. It was not an easy time to be filled with creative energy. But like everything I cherish in life, I realized that the things which require the most work, can end up being the most rewarding. 

The Hotel Des Arts is like that for me.

And the Sugarluxe Room is dedicated to Elliot.  So, obviously, it’s important to me on many levels.

To some, it might just seem like a good place to show off your art if given the great opportunity.  It is.  The hotel features the work of some of the most prominent, cutting-edge artists alive today.   

To others, it may seem that the art is disjointed and doesn’t look upscale enough to compete with the W Hotel down the street.  It can’t.  It won’t.  Thank God!

Which is why I love this place so much. 

You can connect to the heart (emphasis on the art) and soul that is core to this boutique hotel.  It is alive with ideas, passion and purpose created BY people FOR people who appreciate the independent spirit that fills every inch of this place.  It is not ultra-fancy, but there is nothing else like it.  And that’s why every time I head back to San Francisco, this is EXACTLY where I want to stay.

The recent NEW ART ‘08 SHOW presented by START SOMA afforded me an excellent opportunity (excuse) to go back (as I do several times a year) but this particular show fell on the date of my 5 year wedding anniversary…and because we hadn’t had a vacation since our honeymoon (thanks to our never ending work schedules)…my wonderful guy and I contemplated getting away to a place where we could get some much needed R&R.

As we considered all of our options, the zillions of places we could go, we still chose to visit all of our friends, artists and the cool people at the Hotel Des Arts.  I guess we could’ve gone to SFO and stayed somewhere else in town…maybe a romantic little B&B.  But we didn’t want to.  Why?  Read the rest of this entry »

Maybe because I’m an artist or maybe because I was a gymnast…either way, I love that The Official Website of the Beijing 2008 Olympic Games now lists the sport as Gymnastics Artistic.

It defines the competition as, “A perfect fusion of athletics and aesthetics, gymnastics ranks among the defining sports of the Olympic Games. Mixing strength and agility with style and grace, the high-flying acrobats have provided many of the most breathtaking Olympic spectacles.”

I couldn’t agree more.  I know because I trained day in, day out for years as a young Olympic hopeful.

One fateful night (and one heartless hit and run driver later) the course of my life was changed, ensuring that an Olympic Gold was not part of the plan for me. So when the Summer Games approach, bittersweet memories typically surface. 

After my life-altering accident, it seemed it was all for nothing. I had worked so hard my whole life, I had trained relentlessly, acquired massive amounts of self-discipline, gave up on having a normal childhood…and for what? 

Well, three years into building my business, I finally understand that it all had a purpose. 

The first thing I learned about achieving success started with competitive sports, specifically Gymnastics Artistic!

JUNIOR OLYMPICS INVITATIONAL | CIRCA SOMETIME LAST CENTURY

A quick tug to my leotard removes the annoying wedgie that always finds its way into my butt-crack. I approach the boundary line, arch my back and wave my right hand high into the air. This single-handed salute signifies to the judges that I am ready for my routine.

Two bars into Hernando’s Hideaway, I tango into the hearts of my judges and teammates alike. 

Deep breath in, I prepare for my last run. This is the gold medal moment. After all, I’m a highly-trained eight year old athlete.

Charging ahead with the fearlessness of a defensive lineman, I tackle my biggest tumbling run to date. I punch it. I’m flying high and flipping fast. Then a thud – and blood - everywhere.

Weighing in at a whopping 35 lbs, it’s sort of hard to imagine any strength whatsoever. In fact, from the ages of 6-11, I didn’t appear to have a mid-section. Lacking a definable torso and legs that looked like they were growing out of my neck, I was always told I should have been a ballerina. No doubt, I was definitely born to dance, but acrobatics appealed to the young risk-taker in me.

It seems, even as a kid, I was out to prove that I could do things people said I couldn’t, even if it meant getting a little banged up in the process.

This time? A broken nose.

In an effort to make the full rotation and not land on my head, I pull my knees in tight to turn my body into the tiniest ball possible. Most third-graders don’t pay much attention to physics, but since my face and the floor were familiar with one another, I learned pretty early on about the laws of gravity.  So, my right knee slams hard into my nose.

OMG…I feel the burn shooting through my brain and now I’m bleeding all over the mat.

But I pick myself up, finish my routine and with a blood-stained face, salute the judges.

Without an ounce of hesitation, I turn to wave to my audience.  Embarrassed, dizzy and utterly disappointed that the gold is now out of reach, my glazed-eyes doing nothing to hide my pain.

Then something amazing happens. Read the rest of this entry »

You have 269 new messages:

Message 1: Karen Scott

“Is Fabulous in the dressing room of Miley Cyrus? It’s in her house. Have you seen InStyle Magazine? Why don’t you tell me this stuff? I had to find out from someone who came and asked me. I’m your best friend - I’m supposed to know these things. Call me back. Nevermind, you won’t even get this message…”

Thank God Karen and I have been best friends for 10+ years and she forgives me for my failure to give her information first before it becomes public knowledge.

Not to mention, I rarely listen to voicemail messages (that’s just one of those things my friends, business colleagues, interns, other artists and my own family) have come to accept about me. I NO likey the phone.

But here’s the truth about magazine and celebrity stuff…

Sure, I usually know about magazine coverage, with big national publications like InStyle, they typically put an issue to bed many months before it hits the stands. But check this out — the ONE time I talked about Sugarluxe being in a certain magazine…it didn’t happen. The ONE freakin’ time.

So, my rule of thumb since that incident is this — mum’s the word.

What works about this approach is:

• I love to surprise others.
• There’s so much fun in your friends and fans discovering it for themselves and messaging you to let you know all about it.
• Little doers are better than big talkers.

Here’s my other guideline:

Celebrities do not make Sugarluxe, however, Sugarluxe does make art for celebrities.

What do I mean?

Let’s take Britney Spears, Paris Hilton, and Tom Cruise for starters. If you’ve completely associated your brand or business with a certain celebrity and they turn out to be a complete nutbag (which seems to be a matter of when and not if) what does that do to what you’ve created? Where do you go from there?

I’m not really into tying my name to somebody else who I can’t control.

So yeah, I mostly don’t talk about my celebrity encounters.

Unless:

I really like them and they’ve been a good friend to me (John Corbett)

They are sexy, dirty hot (Tommy Lee)

I think they’re the sweetest mega-rich couple I’ve ever met (Gregg & Jeff Foxworthy)

Or, I meet Oprah. Which I haven’t. But I will. Soon.

So - yes, it’s super cool to see my work hanging in the spot Miley Cyrus calls “one of her favorite rooms in the house”. And, I have four nieces under the age of 11 - so I admit that I’ve watched my share of Hannah Montana episodes (and secretly liked them).

But to me, I get far more pumped about someone who writes me a special note saying that they love my work, or they send me a picture of a Sugarluxe piece that they bought, or they tell me that I’ve inspired them in some way.

It may not seem like much compared to all the fancy famous stuff, but that’s what means the most to me!

Why do you think some people care so much about celebrity endorsements?

Donald Trump does it, P Diddy did it, even midwestern textile designer - Amy Butler - is doing it and it all begins behind closed doors.

It’s called: THE LICENSING DEAL…

Why do BIG designers and FAMOUS celebrities put their names on manufacturers products created for major retailers?

In short — there is only one true answer — SMART MONEY!

When other people pshaw Vera Wang for creating Simply Vera for Kohls, Cindy Crawford Home for Rooms to Go, or Martha Stewart at Michaels (AND Macy’s)…I just watch and learn.

If you don’t like the mall, detest discount stores or believe boutiques are the ONLY place to buy all your heart desires…well, then, okay?!

Sugarluxe accessories are available in hundreds of boutiques around the world. We’ve hand-selected each store and truly admire the proprietors of these establishments -

A few of my all-time favorites that we’ve been with since they first opened their doors are:

• Soigne Boutique in Central Austin
• Patricia Junes Boutique on Melrose in Los Angeles
• Ginger & Koi Boutique in Kailua Kona, Hawaii
• So Absolutely Fabulous in Temecula, Californa
• Sassi Sam in New South Wales, Australia

And I typically offer exclusives, so that these small business owners can trust that I won’t go down the street to their competition. With that kind of business philosophy, it’s probably apparent that boutiques will never be my bread and butter. I just really love working with other women who also work very hard to run a business of their own.

So, yes - I shop at these places whenever I can. But I love Bed, Bath & Beyond and Target, too.

Those who have a lot of money but are wise about spending it, or for those whose financial cup does not yet runneth over…big brand names today are but a chain store away. And I for one - am so glad for that.

Starting a business really forced me to be more frugal than I had ever been in my life. I was raised to love a good bargain, but it wasn’t until I became a true bootstrap entrepreneur that I understood what it meant to really NEED to find a good deal.

From the outside looking in…it would be easy to say that I’m cheap (not in a hookerish way) just thrifty. But really, when you’re here on the inside, you understand that it’s all very strategic.

In the same way that I want my hard-earned dollars to go as far as possible, I have the same desires for my work. And…watching…as I do, the business people I want to emulate, it was clear to me from the outset that LICENSING would be a significant way to achieve that.

Here’s why:

My whole life, my dad instilled in me the MAGIC of MAILBOX MONEY. He would always talk to me about what investors call - PASSIVE INCOME. In other words, do the work, sell the rights and get royalties. Checks coming every month in the mail for the work you did - once.

He instilled in me a deep desire for this type of financial freedom.

That’s not typically how an artist thinks, yet an artist who aspires to make art their business, could learn a lot from my dad.

But that makes it sound so easy, huh? Want mailbox money? Do a licensing deal.

Sure, in theory, it’s very simple. But how do you get there? How do you create a name, brand, design or invention that someone else wants to pay you to license? That’s the very, very - did I say very? Tricky Part.

Now, let’s go back to my friends Vera, Cindy and Martha.

They are incredibly savvy business women and one of the ways they’ve amassed a fortune is, of course, first being at the top of their game. But to build an empire? They would all agree with me - licensing is the key!

I will always love, shop for, and even create one of a kind, unique items that you can’t find anywhere else…but those are splurges. And my suspicion has always been that other people feel that way, too.

Partnering with small shops, creating original paintings, designing custom surfboards (oh yes, wait until you see) and hand-made items will be the work I live for. But it takes more than that. Getting your work into Big Box Retail is like getting drafted into the NFL. It’s a major deal.

And - it’s not because I want to be famous, not because I have to be rich - but only because I want to live a life I enjoy, connect with people through my work, and run my own company because I don’t like anyone else to be the boss of me.

My desires have always been THAT crystal clear - how I was going to get there and what I would have to do to attain those goals is a story that unfolds every single day.

Sure - there are plenty of books, trade shows and websites that will teach you the tradional path by which to try to break into this business.

But I find it rather difficult to compete with Disney. And I am far from a traditionalist. Or remotely conventional. Or by the book. Ever.

Guess my point is…you can be independent, you can do this without high-priced lawyers and lots of money, even successfully promote yourself without an agent or a manager (*hint* TalentDatabase is the BEST place to start!)…but you can’t do it without being SMART, RELENTLESS and DETERMINED.

Two weeks ago (that’s why I’ve been MIA) we finally launched our fifth major licensing deal…and the biggest one to date for Sugarluxe!

Placing over 10,000 new Sugarluxe items in 1000+ new stores, I couldn’t be more excited. And my parents were so proud when they called me from the art section of the biggest home decor retailer in the nation. Moreso than if I would have sold one painting for $500 grand - they love seeing Sugarluxe on the shelves.

The BEST part is, I did this whole deal from the comfy convenience of my fabulous studio. Want to know how? Stay tuned and SUBSCRIBE NOW!

Taffeta?  Check.

Baby tee?  Check.

Black tennies with teeny little skulls that look like cherries?  Check.

Flower in hair because I will never stop loving flowers in hair?  Check.

And oh yes…artwork installed?  Check.  Interns on time?  Check.  Interview on TV?  Check.  Art lovers everywhere for big Sugarluxe Show?  Check.

Hail balls the size of sno-cones?  Um…

I checked…the Weather Channel said 96 degrees and sunny all day.  Sugarluxe?  She say bad words under breath at massive hail balls.

Waaaaaaauuuugghhhhhhh!!!

Well, it was supposed to be perfect weather (except maybe for the 100% humidity making the 96 degrees feel like 110) but hey, we were moved inside and we worked our BUTTS off to create this showcase. 

As you know, it was a charity benefit for the Austin Children’s Shelter and the weather wasn’t going to stop us from selling every single painting. 

Or…was it?

We started the show opening early just for mid-day shoppers.  However, the special events director thought it would be better for us to save our energy for the 6-9pm crowd.  I really didn’t mind hanging out and mingling all day…as long as we were ready for the 7 o’clock rush hour later. 

The Sugarluxe girls looked like beautiful little rosebuds despite loading in tons O’ crap that morning…I was ready to sign magazines, hug lots of people, kiss sweet smellin’ babies and sell large scale works of art (most - NEVER before available pieces) in an effort to raise awareness and money for ACS…

And then this…Large Hail and Dangerous Lightning Hits the Austin Metro Area.

But alas, if you thought it was all sweet here in candyland (or if I somehow fooled you into thinking that way) then it’s time to come clean…some days just SUCK!!!!

However, if I can at all help it, we try to make sucky situations better.  I used to get so frustrated with my mom who has ALWAYS pointed out the bright side to EVERYTHING.  Now, I realize that the bright side (thank you MOM!) is a perspective that aids survival. 

Here’s the bright side of Saturday:

My interns are about to graduate, so we can’t help but be excited about that. I did get time with friends who I hadn’t seen in ages (and typically, I never get time to talk to them at our shows). I saw, held and kissed many babies (self-pity alert: a bit harder right now considering I am going on FIVE years of no two pink lines on my pregnancy tests).  And we did sit with jaws dropped when we watched the band disappear and people fleeing the show in droves as they dodged huge chunks of ice falling from the sky (we were seriously concerned about people’s safety and our cars) but when things feel a bit hopeless…you can either laugh, or you can completely lose your mind. 

So, what can a group of really disappointed girls do?

What else? Get a glass of wine and toast to good times.

That’s how it is around here.  Many things never work out as we plan.  But we DO try to make the best of it.  Stuff happens every day making us want to pull our hair out…but I’m trying to learn that some things just can’t be helped.

As a control freak  perfectionist  person who wants everything to be a major success, sometimes, it’s just hard to admit that things like, you know, weather, getting pregnant, and sold out shows are not completely up to me.

Luckily, when we were doing the installation for the show, the fabulouso Central Market asked if I would be willing to have the art in there for 6 weeks!

ABSO(freakin)LUTELY.

Now, after weathering Saturday’s storm, I am even happier that the good people at Central Market responded to the work so well as to ask us to display/SELL (subliminal message to buy) over the next couple of months…giving us WAY more time to help raise money for the abused children who need this shelter and care from the wonderful people who work there. 

So, if you’ve ever wanted Sugarluxe for your walls, won’t you please consider buying now?

The pieces are signed, numbered and many are Artist Proofs (AP 1/15) with an enclosed Sugarluxe Certificate of Authenticity on the back. These are unlike the pieces you can get in any of the stores that carry our line.  Very cool, very limited and for a very good cause. 

All artwork is currently located at the original Central Market on North Lamar in Austin, Texas and will be available until June 30, 2008.

40″ x 40″ Gallery Wrapped Canvases with Embedded Crystals | Signed & Numbered - $399

16″ x 20″ Limited Edition Archival Signed Prints | Matted, Mounted & Framed in Glass - $129

and more pieces we don’t yet have pictures of!  Check back soon.

With all my Art & Soul…

Whenever I seem to disappear…you can usually bet we’re working on something pretty exciting at SUGARLUXE!

Not only are we weeks away from the soft launch of a new collection into one of the largest retailers of “better home goods” (and it’s still kinda secret or I would tell you more)…but we were absolutely determined to pull it off at the same time as a major art show.

Saturday, May 10th marked the 1st Annual Art & Soul Showcase featuring Sugarluxe Art to raise money and awareness for victims of child abuse. Central Market  hosted the event and we couldn’t have been more pleased to be brought into a venue recently named:  “the top gathering destination in the city”.

In fact, up to the very last minute, I was stressing over the completion of new large scale Artist Proof pieces (AP 1/15) and to make them available at this show FIRST. That means that a few are 1 of only 15 proofs on canvas.  PLUS - everything sold benefits the Austin Children’s Shelter.

The GREAT news is — you don’t have to be in Austin to get these pieces.  Even though they are on display in this big fabulous store in Central Texas, they can be purchased and shipped nationwide!

Here are some important reasons why we created this showcase:

1. The Austin Children’s Shelter recently lost their much needed funding from the United Way.
2. More than 50% of children under age five who are victims of homicide are killed by a parent.
3. One out of every seven victims of sexual assault reported to law enforcement were under the age of six.

I have been an avid supporter of ACS and it is beyond my comprehension that anyone could ever hurt, abuse or neglect a child.  Actually, it hurts my stomach so much, that every time I was trying to get through the unbelievable amount of work I had on my plate…I stopped to remember why it’s so important to do what each of us can.

Whether you donate your time, talent, money or all of the above…every little bit helps when it comes to making a difference in the lives of vulnerable children.

A business mind and a bleeding heart are often an incompatible mix…

But I should back up.

Don’t we just EAT UP the idea of an overnight success story?

Like the 2 a.m. infomercials - Lose weight without any effort whatsoever, enjoy extreme wealth working just 5 hours a week, and get smoother, wrinkle-free skin with this amazing wonder cream.

Who doesn’t want the quick fix? Yet, true success in, well, pretty much everything…doesn’t happen overnight. For artists, if it happens at all, it’s usually after we’re dead.

So, for those who hope that fortune will fall in your lap - then by all means, click here.

Know better? Then keep reading.

• By nature, I was born a bleeding heart. It’s a fact - and it’s a double-edge sword when it comes to business.
• I hate to say NO to anyone - because I am wired to want to help others…and also because (see #1).

When I decided to launch Sugarluxe…I left everything behind.  Full-on risk, no side jobs, no income, no safety net.  I cashed out my tiny 401K and I was determined to build a brand name.  I didn’t freelance or take any pick up work that might have made it easier, but would ultimately, distract me from my end goal.

I don’t believe in Get Rich Quick Schemes. So, to be successful, I have to make sure that my business sensibilities prevail, or at least work hand in hand with my bleeding heart.

I understand people want something custom for their business, new website, boutique, blog, product packaging, myspace page, their new line of greeting cards, their new line of panties, their non-profit, their church group, their brochures, their banners, headers, t-shirts, and…oh my gosh - I am out of breath!

I’m not complaining or taking any of the recognition for granted. 

One day I’ll spill the gory details of the significant losses in my life, until then just know that I am someone who gets that in an instant, your whole life can change. (Did you think for a moment that my happy, colorful artwork meant that I wasn’t a tortured soul?)

Frida knows - Art is suffering.

Sacrifice, living lean and forging ahead is what I’ve had to do.  Sure it’s been 3 super fast years since I started Sugarluxe…but I’ve been working a lifetime to get to this point.

Reminds me of one of my favorite stories…it’s about Picasso:

Picasso was sitting in a Paris café when an admirer approached and asked if he would do a quick sketch on a paper napkin. Picasso politely agreed, swiftly executed the work, and handed back the napkin — but not before asking for a rather significant amount of money.

The admirer was shocked: “How can you ask for so much? It only took you a minute to draw this!” “No”, Picasso replied, “It’s taken me my whole life”.

So, absolutely…I would love to help with your project, your new business venture or develop your brand of designer boxers!  My bleeding heart wants to do it all for free, but then my business mind reminds me…

And this is especially important for women to hear because we are usually the first to trivialize our talents:

Understand your unique value.  Maybe you’ve started your own company, you’ve climbed the corporate ladder or you’re a freelance designer, writer or consultant - when you work incredibly hard for what you’ve achieved, you not only deserve credit, but you deserve excellent compensation for what you have to offer. 

And those who complain of your confidence are surely the ones sitting back their entire lives, just waiting for the chance to get rich quick.

Ya know what?  I never get tired of hearing stuff like this:

Your in store art signing was a huge success! Managers commented the event brought in new customers and that you were delightful.  We had a good Sugarluxe weekend in other stores across the nation…some stores just received their stock last week and it sold out over the weekend! – D.D. - Head Buyer, Z Gallerie Stores

And this recent picture of two Sugarluxe pieces in the display window at Z Gallerie?  Well, it really does bring a tear or two.  Sniff. Sniff.

The flip side of this AWESOME news is that people need more information.  We receive emails daily from customers who’ve discovered the Sugarluxe Brand in Z Gallerie stores and many are asking specific questions about the line.  

It’s here that I hope we can provide more assistance and answer some of your most Frequently Asked Questions:

Q.  What is a Giclee?

A giclee refers to both a category of collectible fine art and the process of reproduction. Utilizing the latest technology, with the guidance of meticulous printmaking standards, our artwork is reproduced to museum standards.  Although many people are throwing around the word giclee these days to represent any reproduction methodology…it doesn’t mean that every reproduction print is actually a fine art, archival giclee.  Numerous examples of true giclee prints can be found in museums throught the world including The Metropolitan Museum of Art in New York, the Los Angeles County Museum of Art, the San Francisco Museum of Art and the British Museum.

Q:  Why doesn’t Sugarluxe currently sell original works of art?

My original paintings are kept in a secret safe place – away from my studio.  Holding onto the originals and making reproduction prints available to customers is a winning combination for everyone.  Sugarluxe customers get a gorgeous, signed and numbered piece and it’s affordable too.  Plus, as an artist, it’s smart because keeping original artwork and selling Limited Editions can greatly increase the value of the artwork in the future.

Did you know that in 2002, a record was set for pop artist Roy Lichtenstein when his original work - Happy Tears (pictured above, left) sold for $7.1m at Christie’s in New York?  The 1964 work, depicting the artist’s trademark comic-book style, was bought by an anonymous bidder. It broke the record for a Lichtenstein that had been held until 2002 by his work, Kiss II (pictured above, right) - a piece purchased for $6m in 1990. Happy Tears was part of Christie’s sale of post-war and contemporary art.  BBC News

Q:  Why do the Z Gallerie stores carry such a limited selection and supply of Sugarluxe Fine Art Giclees?

Great question.  The truth is, I really don’t know why they maintain such a limited supply.  I think they should keep more in stock and they should buy a bunch at a time!  But they did purchase two main works with exclusive rights to distribute.  That means I won’t sell these pieces to any other major retailer…but we can sell Artist’s Proofs direct to you (or if your Z Gallerie location is sold out and hasn’t yet received new shipments.)

Q:  Why can’t I find the Sugarluxe pieces on the Z Gallerie website?

Recently, the head buyer at Z Gallerie informed me that they want and plan to post Sugarluxe artwork on their website, but they simply haven’t gotten to the site udpates yet.  I wasn’t given at ETA…but will come back here to post any new info. 

UPDATE:  ZGallerie now sells select Sugarluxe Giclees on their website.

 Q:  When will the Sugarluxe site begin to offer Giclees?

Very soon!  We’ve been working for about 4 months to complete a new, dedicated section on our website which features a variety of images, sizes and framing options for our customers.  We want to make sure that we make it as easy as possible to buy your art online and to allow you the most versatility in choosing your special Sugarluxe piece. 

UPDATE:  We now sell Sugarluxe Limited Edition pieces and Artist’s Proofs online at www.sugarluxe.com.  Every piece is hand signed and numbered (with a special note on the back…because that makes it even sweeter!)

Q:  What if I bought a canvas from Z Gallerie, but I didn’t get to come to one of your art signings, will you still sign my piece in person?

I will always sign your piece in person, if at all possible.   Also, all of the associates and executives I’ve met at Z Gallerie have been GREAT.  Let them know next time you’re in your local store so that the POWERS THAT BE over at the Z Gallerie headquarters can decide when/where they might book another event.

Q:  Are you really rich now that you have products in all these big stores?

Licensing as a visual artist is tough business. I’ve experienced bitter disappointments, so much so, that sometimes it seems unreal.  But I guess that’s what makes the small victories so much sweeter.

The Suits (as I like to call them) stand to make the most money off of any successful creative, aka The Talent.  The business is quite similar to that of the music industry.  Basically, the goal for both is to put out multiple best-selling hits. 

If you don’t do that consistently, no matter how great your first big chart-topper, your life in the limelight could very well go the way of Chumbawumba.  And who would want that?